20 of the Highest-Earning Instagram Post Price List Top 100 Bollywood Celebrities

Instagram is one of the most popular social media networks used by marketers to connect with their audiences. It is also the most popular social network for most influencer marketing platforms, with many influencers in different niches and more emerging each day. Almost all brands and marketers have, at some point, worked with an influencer or have plans to. And, most prefer working with smaller influencers who are more authentic and affordable. However, if you have a large enough budget and want to reach millions of people via just one post, then celebrities are your best bet. No one can beat the power and influence of a celebrity or match their follower bases. Indian Bollywood Actors / Actress Tentative Remuneration *Approx 1 to 2 Lakhs+* Gulshan Grover Rahul Dev Rannvijay Singh Upen Patel Mukesh Khanna Pradeep Rawat Chetan Hansraj Freddy Daruwala Rajat Kapoor *Approx 2 to 4 Lakhs+* Sanjay Misha Tusshar Kapoor Jay Bhanushali Rajpal Yadav Aftab Shivdasani Jimmy Sheirgill Suraj Pancholi Shakti Kapoor Sahil Khan Dino Morea Uday Chopra Shekhar Suman Mohnish Bahl Karan Wahi Kunal Khemu Karan Singh Grover Ayush Sharma Chunky Pandey Dayanand Shetty Varun Sharma *Approx 4 to 6 Lakhs+* Neil Nitin Mukesh Harshvardhan Kapoor Ishaan Khatter Ravi Kishan Arshad Warsi Saurabh Shukla Shreyas Talpade Rahul Bose Jackky Bhagnani Prateik Babbar Kushal Tandon Mahesh Manjrekar Sumeet Vyas Fardeen Khan Ronit Roy Harsh Kapoor Rajeev Khandelwal Rahul Khanna Ali Asgar Angad Bedi Annu Kapoor Ashish Vidyarthi Ashutosh Rana Farhan Akhtar Sunil Grover Vivaan Shah Milind Soman Sharman Joshi Vijay Raaz Paresh Rawal *Approx 6 to 8 Lakhs+* Vidhyut Jamwal Javed Jaffrey Jackie Shroff Kay Kay Menon Manoj Bajpayee Arbaaz Khan Aditya Pancholi Sohail Khan Suniel Shetty Randeep Hooda Sonu Sood Vir Das *Approx 8 to 10 Lakhs+* Rajkummar Rao Govinda Boman Irani Bobby Deol Arjun Rampal Naseeruddin Shah Vivek Oberoi Himansh Kohli Mithun Chakraborty Pankaj Tripathi Prakash Raj Pulkit Samrat *Approx 10 to 12 Lakhs+* R. Madhavan Anupam Kher Nawazudin Siddiqui Riteish Deshmukh Johnny Lever *Approx 12 to 15 Lakhs+* Arjun Kapoor Ayushmann Khurrana Kartik Aryan Anil Kapoor Diljit Dosanjh *Approx 15 to 20 Lakhs+* Dhanush Rana Daggubati Yash (KGF) Nana Patekar Karan Johar *Approx 20 to 30 Lakhs+* Sidharth Malhotra Vicky Kaushal Dharmendra Sunny Deol Tiger Shroff Sanjay Dutt Aditya Roy Kapoor *Approx 30 to 60 Lakhs+* Varun Dhawan John Abraham Abhishek Bachchan Ajay Devgan Ranbir Kapoor Shahid Kapoor Emraan Hashmi Saif Ali khan *Approx 6 Cr to 1 Cr++* Amitabh Bachchan Salman Khan SRK Ranveer Singh Amir Khan Hrithik Roshan Akshay Kumar Prabhas Payment Mode : Direct in Artist Bank Account Contract / Agreement : Company’s Latter Head (TAX Invoice) P.N. : Extras : GST(18)% + Agency Charge (10%) Deal Mode : Face to Face Deal with Celebrity (Only With Exclusive Celebrity) *Approx 50k to 1 Lakhs+* Akshara Haasan Mugdha Godse Zeenat Aman Mandira Bedi Ira dubey Mahek Chahal Divya Dutta Anjana Sukhani Yana Gupta Rimi Sen Riya Sen Sana Khan Geeta Basra Isha Sharvani Nupur Sanon Sanaya Irani *Approx 1 to 2 Lakhs+* Adah Sharma Amyra Dastur Rhea Chakraborty Amisha Patel Harshali Malhotra Sonal Chauhan Amrita Rao Prachi Desai Kalki Koechlin Nidhi Agarwal Surveen Chawla Athiya Shetty Mahima Chaudhary Shakti Mohan Ayesha Takia Soha Ali Khan Sharmila Tagore Kim Sharma Amrita Arora Genelia D’Souza Gracy Singh Koena Mitra Warina Hussain *Approx 2 to 4 Lakhs+* Preity Zinta Neha Dhupia Isabelle Kaif Sonam Bajwa Swara Bhaskar Radhika Apte Celina Jaitly Tanushree Dutta Dia Mirza Bhumi Pednekar Daisy Shah Diana Hayden Dimple Kapadia Esha Deol Gauahar Khan Tara Sutaria Lara Dutta Kriti Kharbanda Huma Qureshi Neetu Chandra Zareen Khan Shriya Pilgaonkar *Approx 4 to 7 Lakhs+* Vaani Kapoor Ananya Pandey Janhvi Kapoor Amy Jackson Karishma Kapoor Raveena Tandon Urmila Matondkar Nushrat Bharucha Mouni Roy Sanya Malhotra Esha Gupta Kirron Kher Sonali Bendre Mahira Khan *Approx 7 to 9 Lakhs+* Urvashi Rautela Juhi Chawla Rakul Preet Singh Nora Fatehi Lisa Haydon Pooja Hegde Mallika Sherawat Aditi Rao Hydari Diana Penty Bipasha basu Bhoomika Chawla Manisha Koirala Chitrangda Singh Kajal Aggarwal Priya Varrier *Approx 9 to 12 Lakhs+* Shilpa Shetty Yami Gautam Twinkle Khanna Fatima Sana Shaikh Nayanthara Shriya Saran Sameera Reddy Asin Konkona Sen Sharma *Approx 12 to 16 Lakhs++* Sara Ali Khan Sunny Leone Taapsee Pannu Kriti Sanon Tamannaah Bhatia Nargis Fakhri Rani Mukerji Shruti Haasan Tabu *Approx 16 to 20 Lakhs+* Disha Patani Malaika arora Kiara Advani Ileana d’cruz Rekha *Approx 20 to 30 Lakhs+* Parineeti Chopra Shraddha Kapoor Hema Malini Madhuri Dixit Kangana Ranaut Sushmita Sen Sonakshi Sinha *Approx 30 to 50 Lakhs+* Jacqueline Fernandez Anushka Shetty Vidya Balan Kajol Sonam Kapoor *Approx 50 to 1 Cr++* Alia Bhatt Anushka Sharma *Approx 1 to 2 Cr++* Katrina Kaif Deepika Padukone Aishwarya Rai Bachchan Priyanka Chopra Kareena Kapoor Here's a list of the top highest-earning celebrities and influencers on Instagram with whom you can collaborate to reach millions of people. 20 of the Highest-Earning Instagrammers: 1. Christiano Ronaldo 2. Ariana Grande 3. Dwayne Johnson 4. Kylie Jenner 5. Selena Gomez 6. Kim Kardashian 7. Leo Messi 8. Beyonce Knowles 9. Justin Bieber 10. Neymar da Silva 11. Taylor Swift 12. Kendall Jenner 13. Jennifer Lopez 14. Nicki Minaj 15. Khloe Kardashian 16. Miley Cyrus 17. Katy Perry 18. Kourtney Kardashian 19. Kevin Hart 20. Ellen DeGeneres Conclusion Related Content: Instagram Influencer Sponsored Post Money Calculator Meet The Top 25 Influencers Crushing it on Instagram Top 30 Instagram Models You’d Want to Follow in 2020 1. Christiano Ronaldo Followers - 235M Average Engagement Rate - 2.22% Average Price Per Post - $466,100 - $776,833 Christiano Ronaldo is one of the most popular football players in the world and doesn’t really need an introduction. However, for all those who don’t know about sports, he is a Portuguese football player, who plays forward. Ronaldo is the dream celebrity for brand endorsements for any sports brand and he also does it well. Unlike other celebrities who often just mention a brand and don’t even bother to write a caption, he actually does a good job. Here’s one such example of his post in which he promoted shoes by Nike. Image Source: Instagram 2. Ariana Grande Followers – 197M Average Engagement Rate – 1.55% Average Price Per Post – $391,530 -$652,550 Ariana is an award-winning, American singer, actress, and songwriter who has several hit singles. Her recent single, “Thank You, Next,” has been on almost all prominent music billboards worldwide. This has made her rise to the second position among the highest-earning Instagrammers of 2019. A simple mention from her on her Instagram feed can help you reach her 165 million followers. Here’s one such post where she mentions the beauty brand, Ulta Beauty. Image Source: Instagram 3. Dwayne Johnson Followers – 193M Average Engagement Rate – 0.27% Average Price Per Post – $383,014 - $638,356 Dwayne, popularly known as, “The Rock,” is a Hollywood actor who first gained popularity as a wrestler in the TV show called WWE. He is known for his solid build and is mostly seen in action movies. And, that makes him a perfect celebrity influencer for health and fitness brands. Here’s an example of him promoting a water brand on Instagram Image Source: Instagram 4. Kylie Jenner Followers – 189M Average Engagement Rate – 2.83% Average Price Per Post – $375,224 - $625,374 Kylie is the owner of the beauty brand, Kylie Cosmetics, and is one of the most influential people in the beauty industry. She belongs to the popular Jenner-Kardashian clan of “Keeping up with the Kardashians” fame. The entire extended family rose to fame because of that show, but each has their own set of accomplishments. Kylie is a celebrity influencer who charges over a million dollars per post and is mostly seen endorsing luxury fashion and beauty brands. Here is an example of her promoting her new line of fashion accessories that she designed for the luxury fashion brand, Balmain. Image Source: Instagram 5. Selena Gomez Followers – 186M Average Engagement Rate – 2.12% Average Price Per Post – $369,217 - $615,361 Selena Gomez is a Spanish singer and actress who has a massive fan following worldwide. She has a huge follower base on Instagram and has been among the most popular Instagrammers for years. She breaks the norm that celebrities don’t get high engagement rates on their posts and gets an average of 2.12% engagement rate on her Instagram posts. She is often seen endorsing fashion, lifestyle, and beauty brands. Here’s one example. Image Source: Instagram 6. Kim Kardashian Followers – 183M Average Engagement Rate – 1.97% Average Price Per Post – $364,185 - $606,975 Kim Kardashian is another celebrity who rose to fame after being featured in a TV series based on her family. She just launched her cosmetics brand, KKW beauty, following after the footsteps of her half-sister, Kylie Jenner. Kim is very popular on social media and consistently has media attention and gets both good and bad publicity. Here is a paid post where Kim is seen promoting a wellness brand. Image Source: Instagram 7. Leo Messi Followers – 162M Average Engagement Rate – 2.93% Average Price Per Post – $321,958 - $536,596 Lionel Messi is an Argentine professional footballer who doesn’t really need any introduction. He is one of the most popular footballers of all time. He plays forward both for Argentina’s national team and the Spanish club, Barcelona. He has done several brand endorsements, not limited to brands in the sports and fitness categories. Here is an example of his paid collaboration with the food brand, Lay’s. Image Source: Instagram 8. Beyonce Knowles Followers – 152M Average Engagement Rate – 1.37% Average Price Per Post – $301,829 - $503,049 Beyonce is a very popular singer and actress who was earlier a part of the famous band, “Destiny’s Child.” She is one of the most popular singers in the world and has sold over 100 million records worldwide. Netflix launched a film about her life, and she promoted it on her Instagram page. Image Source: Instagram 9. Justin Bieber Followers – 144M Average Engagement Rate – 0.78% Average Price Per Post – $285,281 - $475,468 Justin Bieber is another popular American singer who has made it to the list, primarily because of his massive fan following. He has a global fan base and that makes him coveted for brands who want to reach that audience. Here’s an example of him promoting an apparel brand. Image Source: Instagram 10. Neymar da Silva Followers – 140M Average Engagement Rate – 0.97% Average Price Per Post – $278,453 - $464,089 Neymar is a Brazilian footballer who plays forward for the Brazil national team and the French club, Paris Saint-Germain. He is a recent phenomenon and has quickly risen to fame and is now counted among the legends like Messi and Ronaldo (who are also on this list). He is a good option for sports and fitness brands who are looking for a celebrity to endorse their brand. Here’s an example of one of his Instagram posts where he is promoting the sports shoes brand Nike. Image Source: Instagram 11. Taylor Swift Followers – 138M Average Engagement Rate – 1.21% Average Price Per Post – $275,147 - $458,579 Taylor Swift is an American singer and songwriter with a global fan base. She is one of the highest-selling artists of all times and has several record-breaking singles. She has received 10 Grammys, one Emmy, 12 Country Music Association Awards, and 23 Billboard Music Awards. Here’s a commercial for Amazon Music that she posted on her Instagram feed. Image Source: Instagram 12. Kendall Jenner Followers – 136M Average Engagement Rate – 3.20% Average Price Per Post – $270,601 - $451,001 Kendall Jenner is the sister of Kylie Jenner and a part of the Jenner-Kardashian family. She also features in the TV series, “Keeping up with the Kardashians,” which is based on this family. She is a model who has worked with several reputable companies like Victoria’s Secret and Estee Lauder. Her popularity and a huge social media follower base keep landing her paid collaboration opportunities. Here is one such example of a sponsored post that she created for the fashion brand, Stuart Weitzman. Image Source: Instagram 13. Jennifer Lopez Followers – 128M Average Engagement Rate – 1.02% Average Price Per Post – $254, 738 - $424,563 Jennifer Lopez, often called J.Lo, is an American actress, singer, dancer, fashion designer, producer, and businesswoman. In 1997, she became the first Latin actress to earn over $US1 million for a film and established herself as the highest-paid Latin actress in Hollywood. She has also tasted success in the music industry and became the first woman to have a number one album and film in the same week in 2001. J.Lo fronts multiple fashion labels, recently adding American denim brand Guess to her roster. In one post, she shares a picture of herself in a stunning white Guess bikini. Image Source: Instagram 14. Nicki Minaj Followers – 121M Average Engagement Rate – 1.98% Average Price Per Post – $249,156 - $400,260 Nicki Minaj is a famous rapper, singer, songwriter, model, and actress. She has won several awards for her music, including six American Music Awards, four MTV Video Music Awards, and 11 BET Awards. She was nominated for 10 Grammy awards but has not won one yet. She often endorses luxury brands or simply mentions them in her Instagram posts. Here’s once such post where she mentions the luxury fashion brand, Fendi. Image Source: Instagram 15. Khloe Kardashian Followers – 119M Average Engagement Rate – 1.55% Average Price Per Post – $236,382 - $393,970 Khloe Is another businesswoman and socialite from the Jenner-Kardashian clan. She co-founded an apparel brand called Good American. She is also involved with Kylie’s beauty brand and often designs several collections and fragrances. Here is an Instagram post where she is promoting Kylie Cosmetics’ latest collection. Image Source: Instagram 16. Miley Cyrus Followers – 113M Average Engagement Rate – 0.48% Average Price Per Post – $224,296 - $373,826 Miley Ray Cyrus is an American singer-songwriter, actress, and record producer. She became a teen idol while portraying the title character of the Disney Channel television series Hannah Montana. As Hannah Montana, Miley attained two number-one and three top-ten soundtracks on the U.S. Billboard 200. She has also achieved three U.S. number-one albums in her own right, as well as three other albums in the top five. People often cite her as an example of a successful child actor-turned-singer. She went from innocent Nickelodeon star to full pop star, and she used her Instagram account to help her re-brand. She deleted her account briefly in 2018, but it wasn't gone for long. In this post, Miley is promoting the Wall Street Journal's WSJ luxury magazine. Image Source: Instagram 17. Katy Perry Followers – 103M Average Engagement Rate – 0.39% Average Price Per Post – $204,949 - $341,578 Katy Perry is an American singer, songwriter, and television judge. She rose to fame in 2008 with her second album, One of the Boys. All subsequent albums have topped the U.S. Billboard 200. She has nine U.S. Billboard Hot 100 number one singles, five Billboard Music Awards, five American Music Awards, a Brit Award, and a Juno Award. Her Super Bowl XLIX halftime show performance is the most-watched in history. She has learned the benefits of using Instagram Stories for marketing. That is how she teased her new Katy Perry Collection in 2017. She still promotes shoes from her Katy Perry collection through her Instagram account. Image Source: Instagram 18. Kourtney Kardashian Followers – 99M Average Engagement Rate – 1.19% Average Price Per Post – $196,032 - $326,720 Like her sisters, Kourtney Kardashian starred in Keeping Up with the Kardashians. She is involved in the retail and fashion industries and has launched several clothing collections and fragrances. She launched a new website called Poosh in 2019. She has made much use of her Instagram and other social accounts, endorsing products such as waist slimming pants, beauty products, Coca-Cola, and prescription drugs. She recently shared posts on behalf of Febreze, although many of her internet fans weren't impressed by the non-glamorous product promotion. Image Source: Instagram 19. Kevin Hart Followers - 79.9M Average Engagement Rate - 0.62% Average Price Per Post - $0.48M Kevin Hart is an American actor, stand-up comedian, and producer. He has acted in several popular movies and TV shows including “Jumanji” and “Modern Family.” He is quite active on Instagram and has a substantial follower base. As a celebrity, he sometimes gets the opportunity to design his own collections for different brands, like the one shown in the example below. Image Source: Instagram 20. Ellen DeGeneres Followers – 92M Average Engagement Rate – 0.24% Average Price Per Post – $183,284 - $305,473 Ellen DeGeneres may be struggling in the media currently, but she has built a successful talk show over many years. She starred in the sitcom Ellen from 1994 to 1998 and has hosted The Ellen DeGeneres Show since 2003. Her Instagram account is different from most of the others included here, as it represents her show, as much as Ellen herself (its Instagram handle is @theellenshow). She uses her Instagram account to promote items sold by E.D., her lifestyle brand. For example, she recently promoted a post about a floor lamp crafted by Generation Lighting. Image Source: Instagram Conclusion These are some of the highest-earning Instagrammers who have massive follower bases and are recognised worldwide. Collaborating with any of these Instagrammers can help you reach millions with a single post. So, if your goal is to reach as many people as you can, then these are the ones you should collaborate with. Note: All engagement rate calculations are done using HypeAuditor and the price per post data is sourced from Hopper HQ.